A brand isn’t just built on what it sells, but on the stories it tells.
Words by Alice was founded by me, Alice Farkas.
Built from a passion for storytelling and a sharp eye for strategy, this business is the result of over a decade in digital marketing and a lifelong understanding of how words shape perception. With a background in English literature and a career spent helping brands define their voice, I work with businesses that want more than just marketing—they want meaning, authenticity, and impact.
From Freelancer to Founder
I launched Words by Alice five years ago as a solo freelancer while balancing a full-time marketing job. What started as a passion project quickly grew into something bigger—a business built on helping brands find their voice, tell their stories, and connect with their audiences in a meaningful way. Since then, I’ve become a go-to consultant for leading names in luxury travel, as well as independent brands determined to grow while staying true to their vision.
Based in the Northern powerhouse of Manchester, I am a proud Northerner but work closely with clients all over the world—regularly meeting in London and travelling internationally to collaborate in person. From Peru to Menorca to Copenhagen, I immerse myself in the world of each brand I work with, becoming not just a consultant but a true extension of their team.
Where Storytelling Meets Strategy
What sets my approach apart is the balance between creativity and commercial insight. I don’t believe in marketing for marketing’s sake. Every story must serve a purpose—whether that’s building brand equity, driving engagement, or converting audiences into loyal customers. A strong narrative is the foundation, but it’s strategy that turns vision into success. My role is to bring both together, helping brands not just tell their story, but tell it in a way that truly resonates.
While I lead the creative and strategic direction, I work with a close-knit team and a trusted network of specialists—from web developers to designers—who complement my expertise and help bring each brand’s vision to life. This allows me to offer a fully integrated approach, ensuring that every touchpoint, from words to visuals, aligns seamlessly to create something truly impactful.
Let’s Tell Your Story
We’d love to work with you to craft a brand story that not only captures who you are but also connects with the right audience and drives results. Whether you’re looking for a full brand narrative, digital marketing strategy, or creative direction, let’s start shaping a story that is truly your own.
